Write a creative brief in seconds.
Enter your project details and get a clear, professional creative brief. Ideal for design projects, campaigns, websites, branding and client work.
Free creative brief generator for designers, marketers and entrepreneurs
Project overview
Goal & objective
Target audience
Creative direction
Deliverables
What to avoid
Next steps
Structured brief
Get a complete brief with goals, audience, visual direction, deliverables and next steps.
Ready to share
Copy your brief into an email, document, Notion page or message to your designer.
No account needed
Free, fast and private. No login required. The little brief goblin stays in your browser.
What is a creative brief?
A creative brief is a short document that defines the goal, audience, message, tone and deliverables of a creative project.
A strong brief helps designers, marketers and clients work from the same starting point. It prevents vague feedback, saves time and keeps the project focused.
Use this tool when you start a logo, website, campaign, brand identity, packaging or social media project.
Learn design & AI
Want to understand the creative choices behind every brief? Explore practical courses in design, AI and visual strategy at Art and the City.
Other creative tools
Move between the tools and build faster creative workflows.
Art and the City
This tool is part of a growing network of practical creative tools. Want to go beyond quick output and learn the method behind the work?
FAQ
Is this creative brief generator free?
Yes. You can generate as many creative briefs as you need without logging in or paying anything.
Who is this tool for?
It is useful for designers, marketers, entrepreneurs, agencies, students and anyone preparing a creative project.
Can I edit the brief after generating?
Yes. Copy the generated brief and paste it into any document. Then edit it freely.
Does this use an external AI API?
This version generates a structured brief directly in the browser. You can later connect it to a secure server-side AI endpoint.